Fast Food Restaurants And Food-processing Companies Are the Ghost Murde

The study is to show how the food industry and the fast-food restaurants dictate the laws of the feeding process through the manipulation of people and governments. Nowadays, the food industry calls all the shots of the game and kills little by little the American society and the animal race. The idea is to prove this hidden reality by explaining the process of the fast food restaurants, including their organization, and prove the damages on the human body, either psychologically nor physiologically. Indeed, the fast food restaurants work in cooperation with the food-processing industry, which produces, delivers and fixes the price over the market. But this intensive activity is possible because of the unethical behaviors of the companies ready to do anything to make money: increase the productivity of each living species, including ill-treatments of animals and genetic modification of plants, decrease the costs of production, and increase the seizure of power over Mother Nature . In this context, this research paper leads to the conclusion that everybody is weak in front of the money power bred by the present society. Nevertheless, some people try to fight again this limitless power in the USA with the rapid expansion of the organic food market in the USA but also the interest of famous gastronomic cookers to build restaurants in the USA to answer the demand of high social class. Unfortunately, this is just the start of the food-industry’s revival and it will take a long time to dominate this living hell. The society of the last and present century is composed of busy and in a hurry people. Priority has been given to the work, helped by the philosophy of the American dream: hard work, prosperity and success. In t... ... and nutrient intake profile." Journal of the American Dietetic Association 103.10 (2003): 1332-1338. Seelow, Soren. "Monsanto, Un Demi-sià ¨cle De Scandales Sanitaires." Le Monde.fr. N.p., n.d. Web. 02 Apr. 2014 Spiroux De Vendomois Joel, Dominique Cellier, Christian Vellot, and Emilie Clair. Debate on GMOs Health Risks after Statistical Findings in Regulatory Tests. Tech. International Journal of Biological Sciences, 5 Oct. 2010. Web. Spiroux De Vendà ´mois Joà «l, Franà §ois Roullier, Dominique Cellier, and Gilles-Eric Sà ©ralini. A Comparison of the Effects of Three GM Corn Varieties on Mammalian Health. Rep. International Journal of Biological Sciences May 2005. Web Super Size Me. Dir. Morgan Spurlock. Perf. Morgan Spurlock. Youtube. N.p., 7 May 2004. Web. "What Are The Human Health Effects Of PCBs?" What Are The Human Health Effects Of PCBs? Ed.

Culinary Cookware Essay

Sales Promotion is a key ingredient in marketing campaigns which consists of a collection of incentive tools, mostly short term that are designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Sales contests/incentives: Aims at including the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts or points) going to those who succeed Appropriateness: From the findings of the 2003 survey, 50% would buy new cookware even without price discount or a free gift => retailers who are already carrying all the four lines owing to its greater GM compared to competitors, would be induced to promote the brand by featuring, displays, etc. This stimulates sales clerks to push the products further more improving the brand awareness (15% for under $75000 and 25% for above $75000 – much lower than close competitors) as only 15% would consider upgrading to higher end products and improves off-season sales which were very low. Promotion allowances: volume rebate/ quantity discount Appropriateness: There is a possibility of forward buying problem, wherein retailers buy a greater quantity during the deal period and the manufacturer will have to bear costs of extra work shifts. Since the manufacturer is giving a 4% points additional benefit on GM to retailers over the competitors, giving a promotion allowance might not yield as many benefits as anticipated. However, an equal amount could be spent on advertising/display allowances as the channels chosen are upscale kitchen specialty chains, department stores and local specialty stores. Sweepstakes: Sweepstakes involve marketing promotions targeted toward generating enthusiasm to purchase among customers by enticing consumers to submit free entries into chance draws that are tied to product or service awareness wherein the featured prizes are given away by sponsoring companies. As there is no assurance of benefit in this case, the scheme may not be very attractive to entice first-time customers. Also the lottery system promotion may not reflect highly on the ‘Premium’ brand image of Culinarian Cookware. Thus sweepstakes are not a good promotion strategy for Culinarian Cookware Premiums: Premiums are promotional items that can be acquired through proof of purchase. Exhibit 3 states that 20 % of the people would be motivated to buy cookware because of a free gift. Also a free gift does not damage the premium image of the cookware brand and is widely used by other players in this segment. Since the premium can be shipped after receiving proof of purchase, it reduces opposition from trade channels who would not have to block shelf space for the premiums unlike in the case of free gifts Rebates: Rebate is an amount returned on what already has been paid. Rebates may require paperwork submission and this can put off customers. Culinarian cookware distributes through high-end retail channels and invests in well-trained staff to give the best experience to the customers. However, the rebate mechanism requires effort on the part of the customers and can affect the Culinarian premium brand image. Cooperative advertising allowance: Culinarian cookware can give some allowances to retailers who prominently display its products or give it the desire shelf space. Also it can be used to encourage retailers to push Culinarian products to the customers who are unsure about the brand. The lure of getting reimbursement and additional money for doing advertisement for culinarian products on the company’s behalf will motivate Slotting Allowance: In slotting allowance a fee charged to produce companies or manufacturers by supermarket distributors or retailers in order to have their product placed on their shelves. Most of the products sold by Culinarian Cookware is through retail outlets. Also most of the products are in the premium end. So Culinarian Cookware can go for slotting allowance. However it should negotiate with retailers to reduce the margin to industry standard of 48% as against 52% now. Trade shows: Generally in trade shows people look for discounted products. It would not be good for culinarian cookware to sell the products at a discounted rate in trade shows. Howvere it can take part in trade shows to increase awareness especially of its CX1 brand. Point of purchase displays (functional discounts) Culinarian Cookware should not go for functional discounts because they already give retailers higher profit margins of 52% as compared to 48% by its competitors. This is a big enough incentive for the retailers to encourage customers to buy Culinarian Cookware products. Thus, no extra functional discounts are required. Seasonal discount The buying pattern given in Exhibit 2 suggests that there are two peak seasons for the sale of cookware, one during the May- June months and the other during the months of November- December. Thus, seasonal discounts will be very effective in capturing the customers and increase sales because of this buying pattern If we study Exhibit 4, we can observe that the sale of product lines PROX1 and SX1 is higher in the spring season while that of DX1 is higher in the fall season. This cyclical buying pattern tells us that Culinarian Cookware can go for sales promotion twice in a year wherein it can give sales promotion for different product lines in different seasons of the year.

Animal Farm by George Orwell - Free Essay Example

Sample details Pages: 2 Words: 610 Downloads: 1 Date added: 2018/12/29 Category Literature Essay Type Review Level High school Tags: Animal Farm Essay George Orwell Essay Did you like this example? Animal farm is a book that was written by George Orwell to reflect on the events that lead to Russian revolution. Since he was a democratic socialist, he uses the book to criticize the brutality in the region due to dictatorship. It is a book full of satire but represents the human society. The story starts with the old major of the manor farm who dies and upon his death, two young pigs named Snowball and Napoleon take over the leadership of the farm. They prepare a rebellion and they drive the farmer, Mr. Jones out of the farm and formulate seven laws to govern the rest of the animals in the farm. Life runs smoothly in the far although the pigs promote themselves to higher positions of leadership and establish special treatment for them. Several years later, Jones is assisted by other farmers in recapturing the farm but their efforts dont bear fruits. The defeat of jones is mostly spearheaded by Snowball and as a result he becomes famous. Popularity of snowball leads to power competition between him and Napoleon. When Snowball announces his plans to build a windmill, napoleons becomes envious and mobilizes his dogs and chases him away. He now chooses Squealer to be his deputy and grants credit for the windmill idea to him. When the windmill collapses due to heavy storm Napoleon lies to the other animals that it is snowball trying to sabotage the project. Don’t waste time! Our writers will create an original "Animal Farm by George Orwell" essay for you Create order Mr. Fredrick, a neighboring farmer, decides to attack the farm again but his efforts dont bear fruits. Some of napoleons loyalists like Boxer are injured during the attack and they still continue working hard in order to please him. He finally collapses one day and he is rushed to the hospital where he dies while undergoing treatment. However, it is later learnt that it was a plan by napoleon to sell boxer to the Knacker in order to get money to buy expensive whiskey with his close friends. Finally the windmill is constructed but other projects that Snowball had suggested like electric lighting, running water system and heating system are not implemented. Napoleon blindfolds the animals by telling them that happiest animals should live a simple life. In the end of the story it is not easy to distinguish the pigs from people for they are walking upright and wearing clothes. This story does not just talk about animals without a reason. The writer intents to reveal several sociological aspects in the society we live in using animals. One of the sociological aspects indicated in the story is conflict. There is a conflict between the two leading pigs, Snowball and Napoleon. They are competing for the supremacy in the society that they live in which is still a societal issue in the modern society. Leadership wrangles are presented well in the story even in the beginning of the story for we see how the pigs and other animals chase Mr. Jones out of the farm. Another societal issue raised in the story is betrayal and selfishness in the society. We see how Napoleon betrays one of his most loyal workers. He decides to sell boxer cheaply in order to get money to buy expensive whiskey with his close friends. The pigs have also elevated their status in the society and they consider themselves more important than the other animals. They have set special diet for the mselves in the society and they have also assigned themselves power over the other animals. Therefore, the animal farm story is a story told using animals but the animals have been used satirically to represent several sociological aspects that exist in the real world.